Digital Content manager (m/f/d) 100%

For one of our leading pharmaceutical clients we are currently looking for a Digital Content Manager. You will be responsible to maximize customer engagement for Innovative Medicines Switzerland through the use of the available online channels. The role holder serves as a consultant of the promoted Brand in terms digital content (e.g. the right content for the right channel in the right frequency). The online content manager provides expertise in SEA, SEO and Social Media.

The Online Content Manager is responsible for translating the brand positioning and messaging as well as the non-disease specific content (e.g. med info, services), into online content working strongly together with internal and external content experts. In close collaboration with the Digital execution Manager, the Online Content Marketeer will create an optimal online channel content.

General information:

Location: Basel

Workload: 100%

Start date: as soon as possible

Duration: 6 months with option for extension

Home office: possible

Major Accountabilities

•   Works closely with the digital execution manager to plan, develop and execute on Omnichannel engagement plans that support company’s integrated inbound and outbound campaigns towards HCPs and Patients

•   Main focus area: Continuously develops the online content plan and agenda for multiple stakeholders (e.g. HCP and patients) in close collaboration with the Brand Managers, LBTs and Digital Manager. Ensures timely implementation of online content in line with the yearly content plan, agenda and allocated budget.

•   Ensures all content placements are in line with relevant internal and external regulations.

•   Works closely together with internal and external content experts to create content that communicates the brand positioning and messages via online channels

•   Manages the total process of digital content management: from content creation to content placement supporting the brand managers and digital manager.

•   Enable excellence and efficiency in digital service delivery by leveraging off-shore PLS digital excellence center in Dublin and with close partnering of GCIT

•   Ensure compliance for digital marketing in collaboration with digital guidelines, procurement and GCIT processes.

•   Responsible for development and implementation of the online content plan and agenda in close collaboration with the Brand Managers in the franchise and the Digital Execution manager

•   Serves as RTE Champion for the CPO

Drives the engagement in SEA, SEO and Social Media (Linkedin) for the CPO.

Key Performance Indicators

•   Financial targets CPO

•   Results of online activities versus pre-defined online KPI’s (e.g. website traffic, newsletter conversion, open and click through rates, social engagement etc)

•   Implementation rate of agreed online content plan and agenda

•   KPIs development & realization for digital activities

•   Manage risk, compliance and controls environment, measured through internal and external audits and reviews

Ominichannel engagement measures

Your profile:

•   Academic   degree   in   business   administration   (marketing/advertising   majors), communications or media studies.

•   4+ Work experience in Swiss market in digital marketing or omnichannel engagement

•   Digital agency experience a strong plus

•   Fluent spoken and written German and English required