The Elevator Pitch
In the time it takes for an elevator to go from the lobby to the parking garage, can you sell yourself to your next potential boss? To do so, you need a well-developed “elevator pitch.” This is a way to share your expertise and credentials quickly and effectively with people who don't know you. Whether you use it as an opening in an email or text message or delivered in person during a short encounter, say, in an elevator, everyone needs an effective pitch. You never know when you will stumble upon an opportunity to sell yourself, and when you do, you want to be prepared.
1st of January, 2023
Elevator Pitches Can Be Used to Promote Yourself in a Variety of Ways:
- If you’re job hunting, use your pitch at career expos, and job fairs, or in your Twitter bio or LinkedIn summary;
- When you attend professional functions, use your pitch to introduce yourself at networking or other events;
- During a job interview, when the interviewer says, “Tell me about yourself,” consider your pitch a condensed version of your answer and let it be your starting point.
What to Include in Your Elevator Speech
Understanding what to include in your elevator pitch can help you craft one with the greatest impact. Here are seven steps to create the perfect one-minute elevator pitch:
1. Start With Who You Are
Be cordial. Introduce yourself, smile and add a pleasantry like, “It’s nice to meet you.” Introduce yourself by name and, if relevant, your job position. Provide a brief overview of what you do.
2. State What You Do
Don’t try to include your entire work history or lofty career goals. Include only the most relevant information to the current situation. If you’re not sure what to include, write everything down and then start cutting out information that is not necessarily your goal.
3. Identify the Types of Organizations You Have Served
Showing you’ve worked with a few different types of businesses is a great way to highlight your adaptability and experience.
4. State What Makes You Different
Find something unique to your skill sets or work experience. Being able to distinguish yourself from other potential job seekers is important!
5. State What You Want
Clearly stating the position you're seeking or the role you can fill helps potential employers understand your intentions..
6. State What You Want to Happen Next
Saying something like, “I’d love an opportunity to discuss potential opportunities with your team” makes it very clear what the next steps can be.
7. Put It Together
“Hi, I’m [NAME]; It’s so nice to meet you. For the past [X] years, I’ve worked as a [JOB TITLE], producing everything from [RECENT WORK] to [RECENT WORK] at [ORG 1] and [ORG 2]. My [UNIQUE TRAIT] would make me a great fit for a position with your team. I’m interested in working for a company that needs a [JOB TITLE] with the ability to [HIGHLIGHT A SKILL YOU POSSESS]. I’d love an opportunity to discuss potential opportunities with your team.”
Even though it's a short pitch, your elevator speech should grab the listener’s attention and spark their interest in you.
Selling Yourself in 30 Words
You can use your elevator pitch to create written self-promotion taglines of 30 words or less to use in several areas. The written pitch is as important as your verbal pitch because it often serves as the first "interaction" you have with potential employers.
Create a Line for Your LinkedIn Profile Headline
You are marketing yourself through your profile headline. That’s why you should treat it like a mission statement — encapsulating who you are and the value you bring.
Abbreviate Your Pitch and Sell Yourself in 30 Words or Less in the “About” Section of Your LinkedIn Page
The goal of this section is to present a concise yet compelling snapshot of your professional identity. With its 2,600 character limit, the summary gives you approximately 370 words to explain who you are, what you do, and what makes you unique.
Create a Tagline for Your Email Signature or Twitter Bio
It should clearly explain the unique value you offer. When brainstorming tagline ideas, consider your benefits, value propositions, and key differentiators that you bring to the table as an employee.
ProTip From IT Staffing Pros:
- Keep It Short and Sweet: Your elevator pitch is a sales pitch. Be sure you can deliver your message in under a minute. Focus on being concise in your written taglines.
- Stick to the Essentials: Say who you are, what you do, and what you are looking for or want to achieve.
- Be Positive and Persuasive: Focus on what you want to do, not what you don’t want to do. In person-to-person connections or Zoom calls, smile, lean in, be upbeat. Use colorful, positive verbs and concise language in written pitches.
- Practice, Practice, Practice: Practice delivering your elevator speech to a friend or record it to ensure your message is clear.
- Proofread: Have several people proofread your written pitch and provide feedback. The last thing you want to do is post a grammatically incorrect introduction on your Twitter feed or LinkedIn bio. Even if you delete it, that grammatical error will live eternally in the virtual sphere!
Not sure where to go next? At Akkodis we focus on connecting your skills and intelligence to top IT and engineering opportunities. Partnering with us can help you take your career to the next level. Check out our current openings or contact us today!
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