Growing Your Impact Through Marketing Automation: Denyse’s Journey

Discover how Denyse, a Pardot Consultant at Akkodis France, leads high-impact marketing automation projects, empowers global teams, and accelerates her professional growth in the world of Salesforce marketing technology.

4 minutes

3rd of November, 2025

At Akkodis, impactful marketing automation is powered by people who combine technical expertise with empathy, leadership, and a commitment to continuous learning. Denyse’s journey shows how transformative guidance, innovation, and collaboration accelerate marketing performance worldwide.

Empowering Marketing Teams Through Intelligent Automation

Denyse’s work centers on enabling marketing teams to unlock the power of Salesforce and Pardot, helping them become more efficient, insightful, and confident in their campaigns. Her impact is felt not only through successful implementations but through the empowerment of every team she supports.

What makes my work impactful is being able to help marketing teams work more effectively and efficiently through the tools we implement, and also seeing the glow in their eyes when they discover all the different functionalities of the tool.

By demystifying automation and enabling teams to explore advanced features, she helps organizations scale smarter and deliver stronger outcomes across regions and markets.

Leading Multi-Country Initiatives With Precision and Purpose

Large-scale marketing automation projects require strategic understanding, technical mastery, and end-to-end ownership. Denyse has played a critical role in shaping complex Salesforce implementations that span multiple countries and teams.

I participated from the start of the project, understanding client needs, through the implementation, and also the training of the sales and marketing teams to see the impact of our work.

Her involvement across the full project lifecycle ensures every solution is aligned, comprehensive, and ready to drive measurable business value.

Growing as a Leader: Skills, Confidence, and Professional Evolution

Akkodis provides an environment where specialists like Denyse can grow into leaders, take ownership, and expand their capabilities. Through hands-on experience and the trust placed in her, her confidence has evolved alongside her technical skills.

I realized I am capable of leading projects more than I believed I could. Previously, I was more of a team player, but now I have many opportunities to step up, move things forward effectively, and grow professionally.

Her journey illustrates how impactful environments—rich with mentorship, challenge, and responsibility—unlock potential and fuel long-term career success.

Why Akkodis: A Place to Lead, Learn, and Accelerate Your Career

Denyse’s experience reflects the essence of the Akkodis culture: empowering experts to innovate, take initiative, and create meaningful change. Whether guiding clients through digital transformation or leading intricate automation projects, she contributes to a global mission of shaping smarter, future-ready organizations.

If you aspire to grow your career in marketing automation, Salesforce, or digital transformation, Akkodis offers the support, opportunities, and learning pathways to thrive.

Ready to make a real impact? Visit our careers page and discover our job opportunities.