Ask the Expert: Driving Marketing Success with Salesforce Automation

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Combining marketing knowledge with advanced automation tools has opened powerful new opportunities for Denyse to deliver measurable impact. Through diverse client projects, deep technical exploration, and hands-on collaboration, she helps marketing teams transform their campaigns with smarter processes, stronger insights, and more efficient execution. Her work demonstrates how Salesforce marketing automation empowers marketers to scale performance, track ROI, and continuously improve through data-backed decision-making.

Harnessing Technology to Amplify Marketing Performance

Marketing automation is most impactful when it empowers teams to understand every action they take. For Denyse, turning data into actionable insights is where real transformation begins.

Pardot fascinates me because it allows marketers to fully leverage their campaigns and track the effectiveness of every action, turning data into insights that guide optimization.

By implementing Salesforce automation tools, she helps teams monitor engagement, measure results, and refine their strategies in real time—ultimately boosting visibility, revenue, and long-term campaign success.

Diverse Responsibilities: From Implementation to Strategic Analysis

Denyse’s role spans multiple functions, giving her a broad view of both technology and strategy. She implements Salesforce marketing solutions, supports integration, and often steps into a Business Analyst role to evaluate campaign performance and business requirements.

My work is very diverse, which gives me opportunities to grow continuously and tackle new challenges while learning from every project.

This mix of technical and analytical work allows her to influence the solution from all angles—ensuring strategy, execution, and performance are aligned.

A Supportive Learning Culture That Fuels Growth

One of the defining features of Denyse’s experience at Akkodis is the collaborative team culture.

The team is very supportive. Experienced colleagues share advice and best practices freely, and the learning culture encourages exploring new developments and participating in sessions on the latest Salesforce features.

From knowledge-sharing sessions to mentorship opportunities, the environment empowers consultants to grow confidently while staying ahead of new marketing technologies.

Why Join Akkodis: Grow Through Collaboration and Technology

Denyse’s journey highlights how Akkodis combines technical challenges with human support. Consultants gain early responsibility, exposure to innovative digital projects, and the chance to directly influence marketing performance for global brands.

Akkodis offers the ideal environment for those eager to strengthen their skills in Salesforce marketing automation and work on projects that create real business value.

Ready to Optimize Marketing Campaigns with Salesforce?

Explore open roles and join a team that values learning, collaboration, and measurable impact.

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