Akkodis – Development partner for BMW i Vision Dee concept car

As an integral part of the development of the drivable concept car, Akkodis, a global leader in the Smart Industry, contributed its technical and digital expertise to the BMW i Vision Dee.

5 minutes

17th of May, 2023


Akkodis, part of the Adecco Group, has joined forces with the BMW Group to develop and produce the BMW i Vision Dee. Earlier this year, the BMW Group unveiled the BMW i Vision Dee to a global audience during the influential CES 2023 technology trade show in Las Vegas, Nevada, USA.

Working jointly with the BMW Group for the project in Germany, Akkodis contributed its in-depth digital engineering and automotive expertise to bring the BMW i Vision Dee to life. Akkodis was involved in the design and construction of the vehicle, from the implementation of the initial sketches to the drivable concept car.

Akkodis developed the specific battery and wiring harness for the drivable concept car. Digital engineering experts from Akkodis also realized the on-board network with the Akkodis Gigabox and ensured a successful commissioning of the vehicle.

The name “Dee” stands for “Digital Emotional Experience,” which represents the BMW Group’s aim to strengthen the connection and interaction between people and their vehicles. The concept car boasts a number of features, including a Mixed Reality Slider, an enhanced version of BMW´s pioneering Head-up Display, the ability – for the first time in the world – to change colors in the rainbow color spectrum using e-ink technology, as well as the incorporation of avatars, light, sound, and a natural human voice, engaging all five senses to create an immersive driving experience.

Jan Gupta, President of Akkodis, said, “Jointly with the BMW Group, Akkodis has contributed to the realization of the BMW i Vision Dee, lending its expertise from concept design and vehicle development, to software and on-board network development.” Jan continued, “Akkodis is the global partner of choice for the Smart Industry transformation, and the BMW Group’s concept car is a great example of how digitalization is being leveraged by a world-leading automotive manufacturer to transform the future of mobility. Harnessing newly combined tech and engineering capabilities1, our 50,000 talented people are passionate about Engineering a Smarter Future Together.”

Notes to the Editor

1. Akkodis was formed in early 2022 when Modis, the Adecco Group’s high-tech services business, was combined with AKKA Technologies, a leader in engineering R&D services.

About Akkodis

Akkodis is a global digital engineering company and Smart Industry leader. We enable clients to advance in their digital transformation with Consulting, Solutions, Talent, and Academy services. Headquartered in Switzerland and part of the Adecco Group, Akkodis is a trusted tech partner to the world’s industries. We co-create and pioneer solutions that help to solve major challenges, from accelerating the clean energy transition and green mobility, to improving user and patient centricity. Empowered by a culture of inclusion and diversity, our 50,000 tech experts across 30 countries combine best-in-class technologies and cross industry knowledge to drive purposeful innovation for a more sustainable tomorrow. We are passionate about Engineering a Smarter Future Together. akkodis.com | LinkedIn | Instagram | Facebook | Twitter

About the Adecco Group

The Adecco Group is the world’s leading talent company. Our purpose is making the future work for everyone. Through our three global business units - Adecco, Akkodis and LHH - across 60 countries, we enable sustainable and lifelong employability for individuals, deliver digital and engineering solutions to power the Smart Industry transformation and empower organizations to optimize their workforces. The Adecco Group leads by example and is committed to an inclusive culture, fostering sustainable employability, and supporting resilient economies and communities.  The Adecco Group AG is headquartered in Zurich, Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN). 



Lisa Bushka
VP External Communications, Akkodis
M. +18604630770
E. lisa.bushka@adeccogroup.com

Anne Friedrich
VP Marketing & Communications Germany, Akkodis
M. +4915174633470
E. anne.friedrich@akkodis.com


Related Resources