Jo Debecker on Forbes: AI Is Finally Delivering Real Business Value
In a Forbes Technology Council byline, President and CEO Jo Debecker views 2026 as the year of "less AI" — fewer pilots, more depth, and results that actually show up in the business.
2 minutes
30th of July, 2026
The Honeymoon Phase Is Over
Writing for Forbes Technology Council, Akkodis President and CEO Jo Debecker argues that after years of broad experimentation — dozens of pilots spread across departments without a clear path to scale — organizations now need to narrow their focus to the few use cases that are actually working and go deep on execution. He frames AI as a business transformation rather than a technology project, and pushes back on the narrative of AI replacing people, describing it instead as a "co-pilot" technology where human judgment and accountability remain essential.
I would argue that this is the year of less AI.
— Jo Debecker, President & CEO, Akkodis